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INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT

(Volume 11 Issue 1, April 2018)

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S.No.	TITLE	PAGE NO.
1	ANALYZING THE FINANCIAL SOUNDNESS OF PUBLIC SECTOR BANKS IN INDIA USING CAMEL MODEL– B. KRISHNAKUMARE, SAURABH SINGH AND J. P. PANDEY	1
2	AN ASSESSMENT OF IMPACT OF INCOME LEVELS, FAMILY TYPE, FAMILY SIZE AND FOOD HABIT ON THE REGULARITY OF AMERICAN FOOD CONSUMPTION IN BENGALURU CITY–POOJA S. BHAT, T. N. VENKATA REDDY AND P. K. MANDANNA	12
3	ECONOMIC ANALYSIS OF POST HARVEST LOSSES IN ONION IN AJMER DISTRICT OF RAJASTHAN– SWATI SHARMA AND RUCHIRA SHUKLA	19
4	KNOWLEDGE AND AWARENESS OF FARMERS ABOUT SULPHER AS A MICRO-NUTRIENT– Y. B. AKBARI, S. M. TRIVEDI AND C. D. LAKHLANI	24
5	AN ANALYSIS OF THE CONSUMERS PERCEPTION ABOUT AMERICAN STYLE FOODS IN BENGALURU CITY– POOJA S. BHAT, T. N. VENKATA REDDY AND P. K. MANDANNA	29
6	STUDY ON BUYING PATTERN AND BUYING BEHAVIOUR OF HYBRID CASTOR GROWING FARMERS IN ARAVALLI DISTRICT OF GUJARAT STATE– MUDDASIR AHMAD, GAUTAM PARMAR AND ALPESH LEUA	38
7	TO IDENTIFY AND ANALYZE THE MARKETING CHANNELS FOR HYBRID COTTON SEEDS IN NORTH KARNATAKA– SRIVIDYARANI S. SAJJAN AND N. M. KERUR	44
8	JOB SATISFACTION OF EDUCATIONALLY OVERQUALIFIED EMPLOYEES IN SELECTED GOVERNMENT OFFICES IN KERALA WITH SPECIAL REFERENCE TO MALAPPURAM DISTRICT– M.B. GOPALAKRISHNAN	49
9	A STUDY ON THE CONSUMER PATRONAGE FOR QUICK SERVICE RESTAURANTS– POOJA S. BHAT, T. N. VENKATA REDDY AND P. K. MANDANNA	54
10	A STUDY ON DEMAND ANALYSIS OF FARM MACHINERIES AND EQUIPMENTS IN NILGIRIS DISTRICT– T. SAMSAI, S. PRAVEENA AND S. KOWSHIKA	59
11	AN ASSESSMENT FDI INFLOW IN FOOD PROCESSING INDUSTRY AND GOVERNMENT POLICY OPTION– MOHD. FAISHAL	69
12	TO ASSESS THE BRAND PREFERENCE IN HYBRID COTTON SEEDS IN NORTH KARNATAKA– SRIVIDYARANI S. SAJJAN AND N. M. KERUR	75
13	MODERN RETAIL OUTLET - A CONSUMER PERSPECTIVE STUDY– B. APARNA	81
14	FUTURE OF E- COMMERCE IN INDIA– SHWETA YADAV	87
15	CONSUMER BEHAVIOUR TOWARDS AMERICAN FOODS IN BENGALURU CITY– POOJA S. BHAT, T. N. VENKATA REDDY AND P. K. MANDANNA	94